Privacy Policy
Last Updated: Sept 30, 2025
BirdiLens, Inc. (collectively, “BirdiLens,” “we,” or “our”) values your privacy and is committed to protecting your personal information. We are providing this Privacy Policy (“Policy”) to inform you of our policies and procedures regarding the collection, use, and disclosure of information related to our BirdiLens Golf GPS and Scorecard Application, BirdiLens Launch Monitor Application, BirdiLens AR Glasses Companion App, and any other app(s) under the BirdiLens, Inc. Apple or Google Play Developer Accounts (the “Services” or “Application”). By visiting our BirdiLens websites (the “Sites”), including www.birdilens.com and www.birdielens.com, or using the Application, you agree that your personal information will be handled as described in this Policy. We may modify this Policy from time to time in our sole discretion. We will notify you of any changes by posting a new Policy and updating the “Last Updated” date above. We are committed to protecting your privacy and using any personal information you provide responsibly. We believe it is important for you to understand what information we collect from you, how it is used, and who will have access to that information. Unless we define a term in this Privacy Policy, all capitalized terms used in this Policy have the same meanings as in our Terms of Service. Please make sure that you have read and understand our Terms of Service. We receive your information through our mobile applications, websites, email notifications, and other interactions with our Services. By using our Services, you consent to the collection, transfer, processing, storage, disclosure, and other uses of your information as described in this Policy.
INFORMATION WE COLLECT
2. Communications and Customer Service: We use your PII to contact you with BirdiLens newsletters, promotional materials, and to respond to inquiries. You can unsubscribe at any time by following the instructions in these communications or by updating your account preferences.
3. Location Information: In addition to profile information, you may also tell us your exact location if you choose to enable your computer or mobile device to send us location information. We may use and store information about your location to provide features of our Service, such as tagging Content with a location, and to improve and customize the Service, for example, with Content that has been tagged near your location.
When searching for golf courses on our site or on our mobile application, your location information may be sent to our servers in order to provide you with the golf courses nearest you. Your location information may also be used for analytics purposes to help us understand where people are using our application. We collect certain information from your mobile device, including but not limited to the following: Location Information that allows us to periodically determine your location, which may include your location relative to and within third party merchant locations. We may collect this information even if you are not logged in to the Application.
For iOS: You should be able to adjust the settings on your iOS mobile device to prevent our collection of Location Information by disabling the location services feature on your device*.
For Android: You should be able to adjust your settings on your Android mobile device to prevent our collection of Location Information by disabling Bluetooth and Location*.
* Please Note: with location services disabled your GPS will probably not work and the Application will be unable to provide distances.
The following disclosure (or language that conveys the same information) is recommended for inclusion in Publisher’s privacy policy, as further described in the Agreement, and subject to all terms of the Agreement: We automatically collect usage information that does not identify an individual user (“Usage Data”). For example, when you download and use the Services on a mobile device, we automatically collect information such as your device type, operating system version and type, certain device settings, device time zone, device carrier, current IP address, and platform-specific advertising identifiers. We may also collect precise location information, (such as your device GPS coordinates) or relative location information (from WiFi signals or Bluetooth Low Energy devices in your proximity, for example), unless you configure your device operating system settings to prevent our collection of location information. We use this information to enhance the services we offer, provide targeted advertising, and to help us understand how people use the Site and Services. If you do not want this information to be linked to your device, you may go to your device “settings” (which are somewhat different for iOS and Android devices) and opt out of interest-based or personalized advertising. You may also prevent location from being collected by this or other apps, through your device settings (but this may affect the functionality of certain app features).
4. Cookies and Other Tracking Technologies: We use various technologies to collect information and improve our Service, and this may include sending cookies to you. Cookies are small data files stored on your hard drive or in device memory, and we may use both session cookies and persistent cookies to identify that you’ve logged in to the Service and help us understand and customize how you interact with our Service, see which areas and features of our Service are popular and count visits. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged in to the Sites. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Sites. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to save your login information for future logins to the Service. Most Internet browsers automatically accept cookies. If you do not want cookies from us or other websites, you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some features of the Services may not function properly if you disable cookies.
5. Log Information: Our servers automatically record information (“Log Data”) created by your use of the Services. Log Data may include information such as your IP address, pages visited and the time spent on those pages, search terms, and other statistics. We receive Log Data when you interact with our Service, for example, when you visit our Apps, sign into our Service, view Content hosted by us, or interact with our notifications. We use Log Data to provide, measure, customize, and improve the Services.
6. Device Information: We may collect information about the computer or device you use to access our Service, including the hardware model, operating system and version, MAC address, unique device identifier, phone number, International Mobile Equipment Identity (“IMEI”), signal strength relating to WiFi or Bluetooth, and mobile carrier.
7. Third-Parties: We use a variety of third-party services to help provide our Services and to help us understand the use of our Service, such as Google Analytics. These third-parties may collect information sent by the App or mobile device and share such information with us. These third parties may use tracking technologies, including, without limitation, cookies and web beacons to collect information about your use of the Service and other Apps, including your IP address, operating system, device ID, pages viewed, time spent on pages, links clicked and conversion information. This information may be used to, among other things, analyze and track data, determine the popularity of certain Content and better understand our users’ activity on the Service. Note that this Privacy Policy does not include use of cookies by such third parties.
HOW WE USE YOUR INFORMATION
In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive from you to:
Create your account;
Help you efficiently access your information after you sign in;
Remember information so you will not have to re-enter it during your visit or the next time you visit the App;
Remember information so you can access all apps powered by the Service with the same login credentials;
To provide our Services to you, to communicate with you about your use of our Services and for other customer service purposes;
To provide information that you have requested to receive from us in response to your opt-in requests;
To tailor the content and information that we may send or display to you, and to otherwise personalize your experiences while using our Sites or our Services;
To improve our Sites and Services by providing personalized experiences, location customization, personalized help and instructions;
Provide, improve, test, and monitor the effectiveness of the Services;
Develop and test new or existing products and features on our own behalf or on the behalf of third parties;
Monitor and analyze trends, usage and activities in connection with the Services;
Diagnose or fix technology problems;
Automatically update the App on your device;
Run and administer contests, special offers or other events or activities;
Provide and deliver the products and services you request, process transactions and send you related information;
Respond to your comments, questions and requests and provide customer service;
Send you technical notices, updates, security alerts and support and administrative messages;
Communicate with you about products, services, offers, promotions, rewards, and events offered by BirdiLens or others, and provide news and information we think will be of interest to you;
Detect, investigate and/or prevent fraudulent, unauthorized or illegal activity; and
Carry out any other purpose for which the information was collected.
For marketing and advertising purposes; for example, we may use your information to display targeted advertisements to you on our Sites and to assist us in advertising our Services on third party websites;
To send you email, news and newsletters, special offers, and promotions;
To better understand how users access and use our Sites and Service, both on an aggregated and individualized basis;
BirdiLens is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Service or otherwise providing information to us, you consent to the storage, processing and transfer of information in and to the U.S. and other countries. You acknowledge that we may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world.
Law and Harm: Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose your information, including your PII, if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information. We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm. Finally, we may disclose your information to enforce or apply our Terms of Service and other agreements. We retain personal information only as long as necessary to provide the Services, fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. After the applicable retention period, we will delete or de-identify the information.
YOUR CHOICES
We offer you choices regarding the collection, use and sharing of your PII and we’ll respect the choices you make. Please note that if you decide not to provide us with the PII that we request, you may not be able to access all of the features of the Services.
Opt-Out: We may periodically send you free newsletters and e-mails that directly promote BirdiLens and its affiliates, the App, and/or our Service (including, without limitation, other apps powered by BirdiLens). When you receive such promotional communications from us, you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive. We do need to send you certain communications regarding the Service and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms of Service or this Privacy Policy.
MODIFYING YOUR PERSONAL INFORMATION
If you are a registered user of the App, we provide you with tools and account settings to access or modify the profile information you provided to us and associated with your App Account. You can also permanently delete your App account by contacting us at support@birdilens.com.
OTHER WEBSITES, APPS AND SERVICES
We are not responsible for the practices employed by any websites, apps or services linked to or viewed from our Services, including the information or content contained within them. Please remember that when you access another website, app or service from the App, our Privacy Policy does not apply to those third-party websites, apps or services. Your browsing and interaction on any third-party website, app or service, including those that have a link or can otherwise be viewed on the App, are subject to that third party’s own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access, share, and/or distribute your User Content. If you are using a third-party website, app or service and you allow them to access, share, and/or distribute your Content you do so at your own risk. Our Website includes social media features, such as “sharing” functions on Facebook, Instagram, and Twitter. Your interactions with these features are governed by the privacy policies of the companies providing these features, and we do not control and are not responsible for the privacy practices of, or the data available on, the websites of third parties.
THE SECURITY OF YOUR INFORMATION
We take commercially reasonable measures to protect the information that we collect from or about you (including your personal information) from unauthorized access, use or disclosure. However, no method of digital transmission, or method of digital storage, is 100% secure. Accordingly, we cannot ensure the security of any information you transmit through the Service or guarantee that information on the Service may not be inappropriately accessed, disclosed, altered, or destroyed.
OUR POLICY TOWARDS CHILDREN
Our Service is not directed to persons under 13. If you become aware that your child has provided us with personal information without your consent, please contact us. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we take steps to remove such information and terminate the child’s account. Users between 13 and 18 years of age may use the Services only with the involvement and consent of a parent or legal guardian.
YOUR CALIFORNIA PRIVACY RIGHTS
California residents may request and obtain from us, once a year, free of charge, a list of third parties, if any, to which we disclosed their PII for direct marketing purposes during the preceding calendar year and the categories of PII shared with those third parties. If you are a California resident and wish to obtain that information, please submit your request by sending us an email at support@birdilens.com with “California Privacy Rights” in the subject line or by writing to us at BirdiLens Inc., 1811 168th PL SE, Mill Creek WA 98012. For EU, UK & Swiss Individuals: Data Privacy Frameworks Services Notice for Personal Data Transfers to the United States. With respect to personal data received or transferred pursuant to the Data Privacy Frameworks Services, BirdiLens is subject to the regulatory and enforcement powers of the U.S. Federal Trade Commission. Pursuant to the Data Privacy Frameworks Services, EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) and to the rights of EU, UK, and Swiss individuals, individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the United States under Data Privacy Frameworks Services, should direct their query BirdiLens Privacy Administrator at support@birdilens.com. If requested to remove data, we will respond within a reasonable timeframe.We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to support@birdilens.com.
In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. BirdiLens’s accountability for personal data that it receives in the United States under the Data Privacy Frameworks Services and subsequently transfers to a third party is described in the Data Privacy Frameworks Services Principles. In particular, BirdiLens remains responsible and liable under the Data Privacy Frameworks Services Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless BirdiLens proves that it is not responsible for the event giving rise to the damage. BirdiLens complies with the EU-U.S. Data Privacy Framework program (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework program (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. BirdiLens has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. BirdiLens has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework program Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/. In compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) and to the rights of EU, UK, and Swiss individuals, BirdiLens commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to the DPF Principles. European Union, Swiss and United Kingdom individuals with DPF inquiries or complaints should first contact support@birdilens.com.
BirdiLens has further committed to refer unresolved privacy complaints under the DPF Principles to an independent dispute resolution mechanism, Data Privacy Framework Services, operated by BBB National Programs. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://bbbprograms.org/programs/all-programs/dpf-consumers/ProcessForConsumers for more information and to file a complaint. This service is provided free of charge to you.
If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/s/article/G-Arbitration-Procedures-dpf?tabset-35584=2
CHANGES TO THIS PRIVACY POLICY
Any information that is collected via our Service is covered by the Privacy Policy in effect at the time such information is collected. We may revise this Privacy Policy from time to time. If we make changes to this Privacy Policy, we’ll notify you of those changes by posting them on the Service or by sending you an email or other notification. We encourage you to review the Privacy Policy whenever you access the Service to stay informed about our information practices and the ways you can help protect your privacy. By continuing to access or use the Service after those changes become effective, you agree to be bound by the revised Privacy Policy. z
If you have any questions regarding this Privacy Policy, please contact us at support@birdilens.com.